Make Japan work for your business.
Entering the Japanese market? Already doing business there, but struggling to make progress?
I help Israeli technology companies find the right partners, build stronger customer relationships, and turn opportunities into business.
With over 25 years of experience in Japan and Asia-Pacific, I work alongside your team - not just advising, but actively helping you move business forward.
More than an advisor. Part of your team.
I don't just tell you what to do in Japan. I help you get it done.
I join your meetings, communicate directly with Japanese partners and customers, help navigate cultural and business challenges, and follow through on the details that keep opportunities moving.
You get an experienced Japan business development professional working alongside your team, without the commitment of a full-time hire.
Is Japan the right market for you?
An honest assessment of your market readiness, potential opportunities, competitive position, and gaps to address before investing time and resources.
Connect with the right Japanese partners
Identify suitable distributors, strategic partners, and potential customers. From initial research and outreach in Japanese to preparing meetings and building relationships.
Get your Japan business moving again
Meetings without decisions? Partners who aren't delivering? I'll work with you to understand what's holding things back, strengthen relationships, and identify practical ways forward.
Your extended business development for Japan
Hands-on support managing partner relationships, engaging customers, attending meetings, and following up on opportunities - without the immediate need to establish your own local team.
At the table with you
Online, in Israel or in Japan.
Scoped to your goals and budget: a focused project or ongoing support.
- Meeting after meeting, and nothing moves.
- Endless questions and requests before a single order.
- A minor issue treated like a major crisis.
- Your contact moved on, and the deal went quiet.
Sometimes, a small cultural misunderstanding
can put a major deal at risk
A company I worked with was close to losing a major Japanese customer. The problem wasn't the technology or the price. It was how the business relationship was being managed. By identifying the underlying concerns and making two simple changes to the way we worked with the customer, we were able to turn the situation around.
That's the value of understanding not only the language, but also the expectations behind it.
From a single business challenge to ongoing support.
We discuss your current situation, objectives, and what's holding you back.
We define what needs to be done, the level of support required, and the expected outcomes.
I join your team where needed, help execute the plan, and support follow-up until the agreed objectives are met.
Engagements are tailored to your needs - from a focused assignment to ongoing business development support.
Izi Amado
25+ years of building business between Israel and Japan.
I've spent my career helping Israeli technology companies succeed in Japan and across Asia-Pacific, at RAD Data Communications, Microsoft Israel, Visonic, Mul-T-Lock, Vayyar Imaging and MARS Antennas. Not just opening doors, but managing strategic OEM relationships, building distribution networks and securing major Japanese corporate accounts.
I studied in Japan on a Japanese Government (Monbusho) scholarship, earned an M.Sc. in Industrial Engineering with honors from the Tokyo University of Science, and work in Hebrew, English and Japanese.
Today, I also serve as a strategic advisor on Japan to the International Defense Cooperation Directorate (SIBAT) at the Israel Ministry of Defense, connecting Israeli defense, security and dual-use companies with Japanese government agencies and industry.
Full profile on LinkedInIzi Amado was the driving force behind our Asia-wide project between Israeli and Japanese manufacturers. His fluent Japanese earned him the complete trust of the Japanese sales and engineering teams, and he brought distributor heads across Asia fully on board. Working with him again would be the greatest pleasure.
Doing business in Japan
Practical notes on selling to Japan - hierarchy, decision making process, trust - one article a month, straight to your inbox.
Entering Japan or struggling to move forward? Let's talk.
Schedule a free, no-obligation 30-minute call to explore how I can help you make progress in Japan.
Or email me directly at izi@amadolink.com.